Do you ever stop to think how much time and thought somebody has put into the garment you are wearing right now?
Do you ever stop to think how much time and thought somebody has put into the garment you are wearing right now?

The Value of Clothing was a participatory fashion art project which included ten wearable, unique clothing sculptures which could be borrowed. The project opened up the design process of each piece of clothing, the handiwork behind the garment and the clothing’s value. I challenged myself to deviate from established ways of thinking, and through art, I wanted to provoke a guiltfree discussion on a more responsible future for the fashion field.
The collection was launched during Helsinki Design Week in September 2019. All of the pictures taken by the borrowers built a virtual installation.

 All photos: Sara Lehtomaa / Models: Maria & Alo from Modelpoint / Make-up & hair: Meliina Savela

All photos: Sara Lehtomaa / Models: Maria & Alo from Modelpoint / Make-up & hair: Meliina Savela

190830_Dusty_0087.jpg
190830_Dusty_1000.jpg
190830_Dusty_1476.jpg
190830_Dusty_0220.jpg
190830_Dusty_0693.jpg
190830_Dusty_0760.jpg
190830_Dusty_1283.jpg
190830_Dusty_0933.jpg
190830_Dusty_1336.jpg
190830_Dusty_0535.jpg
190830_Dusty_0604.jpg
190830_Dusty_0117.jpg
190830_Dusty_1113.jpg
190830_Dusty_1412.jpg
190830_Dusty_0838.jpg
190830_Dusty_0272.jpg
190830_Dusty_0875.jpg
Do you ever stop to think how much time and thought somebody has put into the garment you are wearing right now?
 All photos: Sara Lehtomaa / Models: Maria & Alo from Modelpoint / Make-up & hair: Meliina Savela
190830_Dusty_0087.jpg
190830_Dusty_1000.jpg
190830_Dusty_1476.jpg
190830_Dusty_0220.jpg
190830_Dusty_0693.jpg
190830_Dusty_0760.jpg
190830_Dusty_1283.jpg
190830_Dusty_0933.jpg
190830_Dusty_1336.jpg
190830_Dusty_0535.jpg
190830_Dusty_0604.jpg
190830_Dusty_0117.jpg
190830_Dusty_1113.jpg
190830_Dusty_1412.jpg
190830_Dusty_0838.jpg
190830_Dusty_0272.jpg
190830_Dusty_0875.jpg
Do you ever stop to think how much time and thought somebody has put into the garment you are wearing right now?

The Value of Clothing was a participatory fashion art project which included ten wearable, unique clothing sculptures which could be borrowed. The project opened up the design process of each piece of clothing, the handiwork behind the garment and the clothing’s value. I challenged myself to deviate from established ways of thinking, and through art, I wanted to provoke a guiltfree discussion on a more responsible future for the fashion field.
The collection was launched during Helsinki Design Week in September 2019. All of the pictures taken by the borrowers built a virtual installation.

All photos: Sara Lehtomaa / Models: Maria & Alo from Modelpoint / Make-up & hair: Meliina Savela

show thumbnails